SEO for SaaS: What Actually Works in 2024

Why SaaS SEO Is a Different Beast

Unlike an e-commerce store, a SaaS product doesn’t have product pages with obvious keywords. But there’s enormous space for content that addresses the problems of your target audience.

The right SEO strategy for SaaS is built around one question: what tasks are our users trying to solve before they find us?

Three Types of Content That Convert

1. Problem-focused articles

“How to track cash flow without an accountant” → brings someone with a pain point.

2. Comparison content

“Barrigaz vs Excel: what to choose for small business” → brings someone mid-funnel.

3. Competitor alternatives

“Best alternatives to QuickBooks for small business” → brings someone ready to pay.

Technical SEO: The Minimum Viable Checklist

For a Hugo blog (like ours), make sure you have:

✓ Canonical URLs
✓ hreflang for multilingual content
✓ Schema.org BlogPosting + Person (EEAT)
✓ Sitemap
✓ Core Web Vitals (static = excellent)
✓ Open Graph markup

The Metric We Actually Track

Not rankings — but organic conversions: visitor from search → signup. Everything else is a supporting indicator.

In our case, long-form articles with practical examples (2,000+ words) and comparison tables convert best.